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Motor Club of America (MCA) was founded by William W. Green. Mr. Green was the Chief Executive Office of MCA (and its former subsidiary Motor Club of America Insurance Company) from 1926 to 1986.
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David K. Kircher became the president of MCA and continues to hold the title.
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Virgil Coffee started TVC (Truckers Voice in Court) Marketing Associates, Inc. Mr. Coffee began his career in marketing at MCA. He was the marketing arm for Pre-Paid Legal. He wrote the marketing plan that propelled them to success.
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Virgil Coffee began his joint ownership of Motor Club of America. Mr. Coffee's marketing techniques created a 4 digit percentage gain in earnings for TVC Marketing Associates, LLC. This experience and his experience in providing products for automotive customers, led him to continue the legacy of MCA.
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David K. Kircher became Manager of Information Systems (MIS) and Chief Operations Officer (COO) of TVC Marketing Associates, LLC, which is the parent company of MCA.
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TVC Marketing Associates, LLC began its online presence with TVCMatrix.com and began offering their services online.
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A specific set of packages was developed in three levels, deemed the Total Security Memberships. These memberships (MCA Security, MCA Security Plus and the flagship, Total Security) had an increasing number of benefits available for all residents of the US and Canada. As well as providing an affiliate program which gave associates a change to earn a referral bonus.